Free Speech for Pharmaceutical Companies!
According to the FiercePharma blog, the U.S. Food & Drug Administration is unlikely to deliver new guidelines for pharmaceutical companies to use digital and social media in marketing and education...
View ArticleThe Vaccine “Controversy” Is Not Over
There are several recorded instances in which a cult leader has predicted the end of the world, and followers have gathered to witness (and participate in?) such an event. Obviously, in every case we...
View ArticleScientific societies face conflict questions
If scientific societies want public relations firms with both healthcare expertise and global reach to help them promote their conferences, it’s going to be difficult to avoid firms that also have...
View ArticlePfizer CEO on pharma industry’s reputation, IBM launches social media tool,...
New Pfizer CEO Ian Read discusses some of the reputation issues faced by the pharma industry. Specifically, he points out that the pharma industry has been “slow to adapt” to a more open society, and...
View ArticlePharma switches off Facebook, China crackdown on illegal PR, Bell Pottinger...
EModeration has a helpful overview of how pharma companies are responding to their new inability to turn off comments on Facebook pages. Until earlier this month, the industry was allowed to disable...
View Article2011 Review: Top 10 Most Read Stories
It’s that time of the year again. Last year we ran a Top 10 Most Read list which was well received. So here is this year’s edition of our most-read stories in 2011. I have excluded the Global Rankings...
View Article2012 Review: Top 10 Analysis & Features
If there is one thing that has surprised us this year, it is that our analysis and features content often outperforms news in terms of web traffic. Who says that long-form journalism is dead? Anyway,...
View ArticleWharton on “moral decoupling,” McKinsey on social media skills, and more
Inspired by fans of Tiger Woods who were willing to overlook the golfer’s transgressions, Wharton marketing professor Americus Reed and a couple of his students looked into “moral decoupling,” or how...
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